You’ve written the book. Now what?

You’ve spent months — perhaps years — writing your book. You’ve edited it, worked on the cover, published it and finally held the finished product in your hands.

Then comes the question:

“So, what’s your marketing plan?”

For many authors, this is where things get overwhelming.

As a content writer, social media manager and book promoter, I work with authors who have wonderful stories and ideas but aren’t sure how to get their books in front of the right readers.

The good news? You don’t need to become a marketing expert. You just need a plan.

✍️ 1. Know Your Readers

Before you start posting, ask yourself: Who is this book actually for?

Understanding your audience helps determine what you post, where you post it and how you talk about your book.

A children’s book, memoir and business book will all require very different approaches.

The clearer you are about your reader, the easier marketing becomes.

📱 2. You Don’t Need to Be Everywhere

Facebook, Instagram, LinkedIn, TikTok… it can quickly become exhausting.

You don’t need to use every platform. Focus on the ones where your readers are most likely to be.

Remember: social media isn’t just about posting your book cover and saying “Buy my book!”

Good content gives people a reason to stop, read and connect with you.

💬 3. Tell the Story Behind the Book

Instead of constantly selling, give people something interesting.

Share:

• Why you wrote the book
• Quotes or short excerpts
• Behind-the-scenes content
• Interesting facts
• Character introductions
• Reviews and testimonials
• Your writing journey
• Questions related to your book’s themes

You’re not just promoting a book — you’re building a relationship with potential readers.

📅 4. Be Consistent

One social media post isn’t a marketing strategy. A book launch might generate lots of excitement, but your book still needs attention months later.

Think about pre-launch, launch and ongoing content rather than promoting your book for two weeks and then disappearing.

A simple content calendar can make this much easier.

📣 5. Think Beyond Social Media

Social media is only one part of book promotion.

Depending on your book and audience, consider:

• Podcasts
• Newspapers and magazines
• Book bloggers and reviewers
• Libraries and book clubs
• Author interviews
• Literary events
• Newsletters
• Online publications

📚Create a Simple Book Promotion Plan

• Before publication: build awareness
• Launch: increase visibility and encourage sales/reviews
• After launch: continue promoting the book
• Ongoing: share useful content and look for publicity opportunities

The key question is:

Where are the people who would genuinely be interested in my book?

Find them — then find ways to reach them.

And You Don’t Have to Do It All Yourself

This is something I really want authors to hear.

You’ve already done something enormous by writing and publishing a book. You don’t necessarily need to become your own social media manager, copywriter, marketer and publicist as well.

That’s where I come in.

Through Pixel & Page Digital, I help authors create a professional and consistent presence through:

📚 Book Promotion
📱 Social Media Packages
✍️ Content Writing

Whether you need ongoing social media support, promotional content for a book launch, or simply direction on where to start, I can help you create a strategy that works for your book and your audience.

There isn’t one magic formula for selling a book.

But there is a lot you can do to make sure your book gets noticed.

You’ve written the story. Now let’s help people find it.

📩Get in touch with Pixel & Page Digital to discuss your book and marketing needs.