Social Media Marketing (SMM)

In today’s digital publishing landscape, social media management plays a critical role in building an author brand, increasing book visibility, and creating long-term reader engagement. A professionally managed social media presence helps authors connect directly with their audience, establish credibility, and generate consistent interest in their books across multiple platforms.

Our social media management services are designed to deliver strategic, realistic, and results-focused growth. Whether you are launching a new book, building your personal brand, or expanding your reader community, this service supports every stage of your author journey.

A strategic, realistic and results-focused social media service designed to increase:
• Book visibility
• Audience engagement
• Author credibility
• Reader trust
• Sales opportunities
• Long-term brand growth

This package works alongside your:
• Content Writing Services
• Digital Marketing Campaigns
• Website Development
• PR & Media Outreach
• Book Launch Strategy 

WHAT’S INCLUDED 

1. Social Media Strategy Setup 

A tailored strategy based on: 
• Book genre
• Target audience
• Author personality/brand
• Launch timeline
• Sales goals
• Existing online presence

Includes: 
• Platform recommendations
• Content direction
• Branding consistency
• Posting strategy
• Reader engagement approach

Recommended Platforms are Instagram, Facebook and LinkedIn

2. Monthly Content Creation 

Professionally branded content, including: 
• Quote graphics
• Review highlights
• Book excerpts
• Reader testimonials
• Author spotlight posts
• Educational/value content
• Launch announcements
• Event promotions
• “Behind the book” storytelling
• Trend-based promotional content

Deliverables Per Month: 
• Custom, professionally designed posts
• Reels/short-form video concepts
• Captions written for every post
• Hashtag research
• Platform optimisation 

3. Short-Form Video Content Strategy 

Highly engaging content ideas designed for: 

• Instagram Reels 

• Facebook Reels 

• LinkedIn 

Includes reader engagement CTAs  

4. Community Growth & Audience Engagement 

Audience Interaction: 
• Responding to comments/messages
• Reader engagement prompts
• Polls & story interaction
• Community building strategies

Growth Strategy: 
• Organic follower growth tactics
• Cross-promotion opportunities
• Reviewer outreach guidance
• Reader retention strategy